SurePath Capital Partners

SurePath Capital Partners is the premier strategic financial advisor to today's emerging technology leaders in SaaS, e-commerce and SMB software. We help startups raise the capital needed to become market leaders. When the time is right, we help our clients achieve profitable, deliberate exit strategies.

We believe that in order to have the best knowledge and networks, you must be specialized. Our goal is to be the leading strategic financial advisor in the SMB software space.

Come talk with us.

The SurePath Commitment  

Our values


Our ultimate mission is to be a trusted advisor to the founders, management teams and boards that we serve. We work in the best interest of our client with an unwavering focus on the guidance that leads to the most long-term impact for our clients.


As a result of our strategic guidance, deep relationships and transaction capabilities, we deliver high & measurable impact to our clients.


He who 'knows it all' fails first. We operate in an ever-changing landscape and are always open to new insights and information.  We operate in a humble and professional manner.



Our Team


Mark macleod - Founder

Since 1999 I have been helping fund, grow and exit venture-backed startups. I have over 14 years experience as a CFO for leading companies such as FreshBooks, Shopify, Tungle and many others.

I also spent 3 years as a General Partner at Real Ventures, Canada’s largest and most active seed stage venture fund, where I led investments in a number of SaaS and e-commerce companies including Unbounce and Frank & Oak.

I have raised hundreds of millions in capital from investors in Canada, the US and Asia. I have sold companies to Airbnb, Blackberry, Rackable Systems, Return Path and others.

My deep experience and passion for startups led me to found SurePath in order to guide and advise founders on how to fund, grow and ultimately exit their companies.


josh scherman,         Vice President

I began my career on Wall Street as an investment banker on the debt capital markets team at CIBC World Markets. I spent 5 years there before moving into the tech World.

Since 2010, I have held senior business development roles In New York and San Francisco for early stage startups such as Postling and indinero as well as established market leaders like Constant Contact. I have built and managed relationships of all shapes and sizes. Along the way, I developed a passion for companies that serve the SMB market. I’m a former Director of the Small Business Web Association and have helped small and large companies succeed in the SMB space.


shubham datta,     director

Having worked on a startup and seeing some of the operational and financial challenges that early stage companies face, I co-founded North Pine Ventures, an advisory firm for university founders. 

Since graduating from the University of Waterloo, I obtained my CPA designation with KPMG. Prior to joining SurePath, I was an Investment Banking Associate at KPMG Corporate Finance where I advised Canadian mid-market FinTech and SaaS companies on divestitures, recapitalizations and exits.


rena wang,           senior analyst

Upon graduating from the Richard Ivey School of Business, I worked in management consulting at a boutique firm specializing in strategy development for technology and telecom companies. Working for clients across North America and the Middle East, I built a repertoire of experience with large technology companies in operations and strategy development.

After a skiing accident rendered me disabled and saved me from a life in consulting, I founded PIQ Pass to help people discover new hobbies and things to do in the city. I have firsthand experience with the challenges entrepreneurs face with fundraising and building their business.

Open Positions


While we have no current openings, we are always looking to meet potential Analyst candidates as this is the normal starting point for a career at SurePath. If you have experience as an analyst at a venture firm or investment bank or you are looking to take your career in this direction, we would love to hear from you.